Pressroom

Fresh Meadows, NY – April 24, 2017 – Maximizing content and data assets is important for any organization that wants to increase revenues, reduce costs, and ensure its “digital future”. To help companies master the latest best practices, Data Conversion Laboratory, Inc. (DCL), a leading service provider for content and data conversion, is planning several upcoming programs--including a discussion at the upcoming CMS/DITA North America Conference and webinars featuring Boeing, Cisco Systems, SAE International, and MarkLogic.

On April 25, DCL will lead a panel discussion at CMS/DITA called “Convert and Load… the Last Mile”. This DITA-based dialogue will delve into how planning and budgeting are crucial steps for the conversion and load phase of a DITA conversion project. DITA (Darwin Information Typing Architecture) is an open standard XML data model for authoring and publishing. The panel of practitioners will share their DITA conversion experiences – what went right, what went wrong, and how things could have possibly gone better. Leading the panel is DCL’s National Sales Director, Brian Trombley. “This session will show how proper planning and budgeting will go a long way in helping you achieve maximum payoff in the end,” said Trombley.

Then in May, DCL’s webinar series will dive deeply into important and timely topics in the field of technology. It is a long-running and valuable educational forum where knowledge and ideas are shared between professionals of all levels. The upcoming schedule is here:

• May 2 – “Generating Revenue: The Hidden Connection Between Content and Product Strategies” hosted by Eeshita Grover, Senior Manager, Technical Communications at Cisco Systems. This session will explore how businesses can tap into product roadmaps and strategies to define the direction of content design and deliverables. Grover had this to say about her webinar’s subject matter: “I often get asked the question – why is having a content strategy important to the revenue of a product? The answer is simple. Because content is the only tangible asset.”

• May 4 – “Powering Content in the Publishing and Media Industries” presented by Mandy May, Digital Publishing Manager, SAE International; Matt Turner, Chief Technology Officer for Media and Entertainment, MarkLogic; and Mark Gross, President of DCL. Their discussion will tackle the essential topic of how and why companies strive to make their content smarter, as a strategic asset that drives revenue.

• June 13 – “Technical Storytelling”, presented by Allie Proff, Content Strategist in Knowledge Management at Boeing. This webinar will explores how DITA can be used to connect with users and find the most powerful interpretations of data. The program will also cite examples where storytelling is used in technical fields.

“DCL’s webinar series has always been a go-to for professionals looking to glean information on important issues, strategies and tactics in tech today,” said Tom Smith, Director of Marketing at DCL. “We are excited about the upcoming lineup.”