Discussing content reuse

Content Reuse Learning Center

Your Resource for Maximizing Content Reuse

Content reuse is the process of creating modular content in a manner that can be channeled to various outputs. The strategy behind content reuse is called COPE: create once, publish everywhere. The key to content reuse is creating well-structured, semantically rich content. Once content is structured, a world of possibilities opens for automated product creation.

DCL has worked with some of the world's leading brands to structure content for reuse. Here we collect a number of resources to help you understand the strategy behind content reuse as well as the tactical steps to get you there.