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DATA CONVERSION LABORATORY’S DAVID SKURNIK TO SPEAK ON MEDICAL CONTENT CONVERSION AT AMPA 2001 SEMINAR

FRESH MEADOWS, NY-FEBRUARY 28, 2001 - Medical publishers pondering whether SGML or XML is right for them, whether to convert before or after typesetting,  how to engineer a publishing process which addresses the demands of both print and electronic products, and how to calculate the cost of converting data into new electronic formats, will want to attend the “Content Convergence: Formats and Functionality” panel at the American Medical Publishers Association 2001 Seminar, at the Ritz-Carlton Hotel in Philadelphia, Monday, March 5th,  2 - 3:15 p.m.


David Skurnik, director of sales and marketing at Data Conversion Laboratory, a leader in converting and repurposing data, will use his experience working with such medical publishers as Blackwell Science, Lippincott, Williams & Wilkins and Harcourt Health Sciences, and aggregators such as Ovid and Highwire, to offer suggestions on how to quickly and cost-effectively move old data into new SGML or XML formats suitable for electronic sales and distribution.


“Medical content conversion is difficult. Publishers often receive very complex data from multiple sources, and are often called upon to repurpose that data for multiple targets.  SGML (Standard Generalized Markup Language) or XML (Extensible Markup Language) give them the most adaptable base for modifying the data, and the best ROI,” Skurnik observes.


Data Conversion Laboratory reformats about three million pages a year. Skurnik is involved in many of those projects. He is also a frequent speaker at electronic publishing and military-oriented conferences such as BookTech East and the Air Force Communications Agency.


The AMPA 2001 Seminar runs from March 4th to 6th. For more information or registration, please visit the AMPA website at www.am-pa.com.



Data Conversion Laboratory is the industry leader in implementing complex data conversion solutions. In addition to Blackwell, Lippincott and Harcourt, DCL services such publishing giants as McGraw-Hill, Wiley, Wolters Kluwer and Reed Elsevier. Other customers include: Lucent Technologies, McDonnell Douglas, Gulfstream Aerospace, United Technologies, John Deere, the New York Public Library and New York University.