top of page


Stay up to date with the latest news from DCL.  

Data Conversion Laboratory and EVRYTHNG Announce Partnership to Drive Smart Labeling Solutions for Global Life Sciences and Pharmaceutical Organizations
Content Structure Plus Connection Equals Engaged User Experiences

Fresh Meadows, NY, September 1, 2021Data Conversion Laboratory (DCL), a leader in structured data and content transformations, and EVRYTHNG, a World Economic Forum Global Innovator, announce a strategic and technical partnership to provide smart labeling solutions to the pharma industry. The EVRYTHNG Product Cloud® manages digital identities for the world’s consumer products.

Information accuracy, traceability, and compliance are critical when delivering pharma information to patients. DCL and EVRYTHNG offer solutions that conform to escalating requirements for accurate digital content. Drug misinformation and counterfeit pharmaceuticals are on the rise, combined with the fact that increasing regulations make it difficult to physically fit required pharma information on the printed drug product packaging. The DCL and EVRYTHNG partnership addresses the challenge of providing consumers validated content, personalized to their specific needs.

Delivering curated content experiences offers a competitive advantage. The GS1 Digital Link allows any physical product to be enhanced with a digital profile that delivers information via a single link. Further, the information may be adapted at any time without having to renew the link. Optimizing content in a structured format such as XML, is the conduit that connects the GS1 link with the specific information.

“This collaboration provides smart contextualized labeling solutions to pharma and biotech companies,” states Mark Gross, President at DCL. “Beyond smart labeling, content structure is the building block for digital transformation in all areas of an organization. EVRYTHNG’s leadership in the GS1 Digital Link standard enables direct communication with end users in ways that were previously impossible.”

DCL converts PDF and Microsoft Word and other content into standardized XML and HTML formats, adapting to the exacting requirements of global health authorities. EVRYTHNG creates a GS1 Digital Link, which provides the gateway between the structured content and the end user communication. While delivering curated content experiences offers pharma organizations a clear competitive advantage, having continually updated information serves the important purpose of reducing adverse drug reactions, and structured content allows for accessible information for visually and cognitively impaired people.

“As we transition into our post-pandemic world, the full value chain is increasingly important,” explains Niall Murphy, Co-Founder and CEO at EVRYTHNG. “Partnering with DCL on smart labeling as well as other consumer experiences is a win-win for the company and the end user—delivering accurate, up-to-date customer information and meaningful metrics on how the user engages with content.”

About Data Conversion Laboratory

Data Conversion Laboratory (DCL) provides data and content transformation services and solutions. Using the latest innovations in artificial intelligence, including machine learning and natural language processing, DCL helps businesses organize and structure data and content for modern technologies and platforms. With expertise across many industries including publishing, life sciences, government, manufacturing, technology and professional organizations, DCL uses its advanced technology and U.S.-based project management teams to solve the most complex conversion challenges securely, accurately and on time. DCL is the industry leader in XML content conversion, DITA conversion, S1000D conversion, SPL conversion services, and so much more. Founded in 1981, DCL was named one of EContent's Top 100 Companies in the Digital Content Industry.


The EVRYTHNG Product Cloud® helps global consumer product brands run their businesses differently™ by knowing what their products know™. EVRYTHNG’s customers see and learn from each product’s journey, end to end, from factory to consumer and beyond. The EVRYTHNG Product Cloud® links every product item to its Active Digital Identity™ on the web—joining-up product data at every point in the value chain for visibility, validation, and real-time intelligence and to connect with people. EVRYTHNG’s customers include the world’s leading brands in sectors ranging from apparel to beauty and personal care to home goods to beverage. EVRYTHNG is a World Economic Forum Global Innovator and EVRYTHNG’s founders originated the W3C Web of Things and GS1 Digital Link global standards. The company won the 2020 Fast Company World Changing Ideas Award. Learn more at and @EVRYTHNG.

bottom of page