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Content That Impacts Lives: New Data on Content Challenges in the Life Sciences and Healthcare Industry
DCL AND THE ROCKLEY GROUP PRESENT NEW SURVEY RESULTS
Inconsistencies, inaccuracies, and sharing across multiple channels rank high among industry concerns
NEW YORK, March 24, 2014 – Concerns over different formats, multiple channel delivery, and potentially dangerous inconsistencies in content have come to the forefront in a new survey of life sciences and healthcare professionals. The survey was conducted by Data Conversion Laboratory (DCL), an industry leader in organizing and converting content into digital formats, in association with The Rockley Group, specializing in the development and implementation of content management strategies and solutions.
“Today, consumers seek out informational content, for example on prescriptions, not only from the paper insert that accompanies the medication, but digitally as well,” says Ann Rockley, founder and president, The Rockley Group. “It’s important that pharmaceutical companies - and any company in the life sciences and healthcare industry - provide information that is accurate and consistent across all channels readily accessible to the consumer. Not doing so can risk lives.”
It isn’t just consumer-facing content that’s affected. As companies struggle to keep up with shifting requirements on the sharing of drug, medical device and patient record information with regulators, physicians and pharmacies, accuracy and consistency across channels is of utmost priority. More than 95% of survey respondents identified inconsistencies and inaccuracies as the top issues affecting their company’s content.
“To meet this challenge, the life sciences and healthcare industry must first thoroughly organize their content, for example, through elimination of redundant versions. This creates an ability to figure out the rules that need to be applied once the digital conversion process begins,” says Mark Gross, president, Data Conversion Laboratory. “This ‘clean slate’ start is at the heart of what DCL does, and is imperative to an efficient, cost-effective content management strategy that allows for ease of distribution across all channels.”
“Intelligent content best practices, resulting in content that is reusable, trackable, retrievable, and automatically publishable to multiple channels, ensures that healthcare companies can meet the increasing requirements for regulatory control and provide greater customer satisfaction” says Ann Rockley.
Two of the major issues highlighted by the survey, “Content Challenges in the Life Sciences and Healthcare Industry,” reflect these insights: approximately 56% of respondents reported that their biggest content concern is seamless delivery in different formats (print, web, mobile, etc.) while 55.4% pointed to inconsistencies as their greatest issue, as it is one of the more challenging problems to address in a manual process.
“A solid content management strategy needs to take into consideration the complexities inherent to data found throughout the life sciences and healthcare industries. Combining the best content management tools with a precise conversion methodology allows inconsistencies to be tracked and corrected across channels in a much more efficient manner than simple document organization ever could,” added Mr. Gross.
The full results of the survey will be presented by Ann Rockley at the Intelligent Content Life Sciences and Healthcare Conference on May 8 in San Francisco, CA.